Tell us about the project “You can afford a little more”. How did his idea come about?
At first, the project "You can afford a little more" was a poster campaign, but then we realized that one picture could not convey the whole idea, and decided to make a video version. Coming up with an idea, asking around from our donors and friends, we took two of the most interesting and pleasant incentives to donate blood and its components as the basis of the plot. For girls, this is, of course, calorie loss. And for men - the opportunity to arrange a weekend right in the middle of the working week, and, for example, go fishing.
The next step was the search for actors, locations and videographers. We asked our donors to become the actors as they are active, young, beautiful brand ambassadors not only of our Blood Center, but of the entire Blood Service as a whole. And we immediately remembered Julia Krestinina and Dima Trefilov - bright interesting guys, who are always with the pros!
How was the project implemented? Were there any difficulties, how did you manage them?
The first part of the video about girls on healthy diet and pizza was filmed in our partners' place: girls order a salad in the restaurant, and the donor girl orders a pizza, she can afford a little more. The actress who played the main role, our donor, worked there as a marketing manager, so her team provided us with time, location and props without any problems. Two other actresses were also our donors.
The second part of the video about fishing, which is so popular in Astrakhan, was decided to be filmed right on the Central Embankment. There were concerns about the weather as it was already late October. But on the day of filming, a bright, warm sun was shining. We managed to convey the atmosphere of "summer vacation". The props for fishing - tackle, buckets, fishing boots - were borrowed by our employees, they were also with Dima in the shot. The shooting was very easy, we gathered a creative team of like-minded people who understand the idea and share our vision of the project. Videographer Ilya suggested good angles and nuances of shooting. We did reshoot a couple of times, because the actors entered the role and made the whole set and people around laugh.
What does the assessment of your work by colleagues and participation in this competition mean for you?
We are very pleased that our idea has been highly appreciated among other projects throughout Russia. We hope that after watching this video, people will become active and permanent donors, with their benefits after donating blood and its components.
And our traditional question: what would you wish to donors and people, who are going to join donor program?
Everyone who decided to save lives, you are great! It's very easy to be a hero, you don't need to have superpowers. A kind heart, responsibility and responsiveness are the main qualities of all donor heroes. Thank you!