Zenithoptimedia Russia – we are of one blood!

Zenithoptimedia Russia – we are of one blood!
A social event to promote corporate blood donation – Dень Dобрых Dел (Day of good deeds) – have taken place at the agency ZenithOptimedia (VivaKi Russia group). The employees and partners of the agency got a chance to start a new week with three good deeds (3D) – become blood donors, take care of their health and take part in a charity auction.
The focus of the Day of good deeds is the chance to become a blood donor and contribute to promotion of donor movement. By signing a Cooperation Protocol with FMBA of Russia in April 2011, ZenithOptimedia undertook to attract employees, partners and clients of the agency to take part in the program of voluntary blood donation.

- The social politics of the agency ZenithOptimedia has a healthy lifestyle as its objective. We promote the idea of voluntary blood donation both among the agency’s staff, and our clients and partners,

says Rupert MacPetry, CEO of ZenithOptimadia Russia.


During 3 hours, from 9:00 to 12:00, personnel from the mobile medical team from the FMBA Blood Center were working in conference rooms of the agency. 39 people have become blood donors on the Day of good deeds, they are representatives of partner companies and clients, as well as the agency’s employees.

The second part of the Donor Day was a compulsory medical examination for those wishing to give blood.

- Corporate blood donation enables greater number of repeated donations. It is very important as the safest donors are repeated donors. They are sure that they are healthy and their blood will help those in need,
says Alexander Velichko, head of Blood donation promotion department of the Blood Service.


The third part – charity auction of ZenithOptimedia clients’ production as lots. 14 lots given free for the auction specially have been sold. As a result of this charity event they managed to collect 71,650 thousand rubles. The money will pay for necessary equipment for orphan children of one of the Russian Children Villages SOS.

Thus, the Donor Day has turned into a real Day of good deeds – meeting of good friends. ZenithOptimedia has added to the Donor Day a new feature which allowed the guests to begin the last August week in a truly friendly environment. Good deeds bring people together!

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