Communication campaign of the Blood Service 2013-2014: new horizons and new focuses

Communication campaign of the Blood Service 2013-2014: new horizons and new focuses

In the autumn, the communication campaign of the Blood Service 2013-2014 was started in accordance with a tradition. This season, there will be a new focus in the systematic support of the Institute of the donorship of blood and components thereof in our country: Blood Transfusion Stations (BTS) will become more clearer, open and focused on cooperation and dialogue with the donors.

During the years of the implementation of the state program for developing voluntary blood donation in Russia, not only attitude towards blood donation among citizens was significantly improved, but also the level of work arrangement at the Blood Transfusion Stations was increased. In the near future, the Russians will know a lot about the work of the BTS-officer through a series of television commercials and special television projects and learn about the best units of the Blood Transfusion of Russia. The citizens of all country will know about the best Blood Transfusion Stations thanks to the all-Russian professional skill competition.

Step by step, voluntary donation in Russia is becoming a norm, and more and more people join the movement. At the start of the new academic year, the events "Day of donor age of majority" will be executed at the universities and secondary specialized colleges of the country with the support of the Blood Service. Every adult student who joins the All-Russian donor movement will be officially handed over the Donor Certificate. Entrance into adulthood should start with good deeds!

In October 2013, the motorists and bikers can show their social activism within the framework of the traditional federal event "Auto-MotoDonor". Every year, there are about 200,000 road accidents on the roads of Russia, and the sufferers often need a blood transfusion. Every road user is able to do his bit and change the situation by becoming a donor and by taking part in the federal event "Auto-MotoDonor."

Also, the page of every Blood Transfusion Station will appear on the portal of Blood Service WWW.YADONOR.RU, on which all the information about the stations, questions and answers, news, rating will be available. Such information is formed from the User Feedback. In addition, visitors will be able to publish their suggestions and ideas for improvement BTS work on its personal page. It is the support of the donor community that can help take the Russian Blood Transfusion Stations to a new higher level, to become exemplary standard of care in medicine.

Today, the special sections on the Internet portal of the Blood Service - WWW.YADONOR.RU are created for all members of the donor movement: donors, volunteers, nonprofit organizations, the business communities, social councils, journalists. In each of sections you can find the comprehensive information about the areas of cooperation with the Blood Service, as well as you can fill an application in order to join the donor movement.

The state program for developing voluntary blood donation

In 2008-2013 the Ministry of Health of the Russian Federation and the Federal Medical-Biological Agency have been conducting a large-scale program for the development of the Blood Service.

The Blood Service is developed along with constant improvements of the communication infrastructure.

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