The clip was shot within the frameworks of the State Programme for Blood Service Development supported by the Agency since 2008. Shot like a mini-feature film, this video tells about altruism and good will of people who help others saving lives selflessly. The purpose of the clip is to make young people understand how important the idea of donating blood and its components is, to increase the number of donors and motivate them to donate blood components on a regular basis. The clip has already been published at the official site of Blood Service (WWW.YADONOR.RU) and was shown on regional TV channels. It is planned to show it on federal TV in autumn 2014.
