The deputy director of FMBA of Russia Elena Khavkina started with an opening speech to the members of Conference:
Deputy Head of Department of health care service FMBA of Russia Olga Eichler emphasized in her report that the programme of blood donation public awareness campaign had reached significant results and had won the recognition of professional community. So, in autumn 2014 Blood Service video called
“Don’t concern - until it concerned” won a prestigious award of CannesCorporateMedia&TVAwards. Olga Eichler also noted that the Blood Service’s institutions had to focus not only on the production performance but on the work with donors too.
On the participants' question ‘’How to work with donors to make them kind friends of Blood Service for a long time” the medical director of research and production complex of the Blood Center of FMBA of Russia Sophia Sokolova answered:
This year representatives of Republic of Crimea also took part in the Conference. Deputy Chief Doctor of Blood Centre in Simferopol Ludmila Tkachenko give the benefit of experience working with donor in Crimea.
Moderator of the Conference and also the Head of blood donor center in St. Petersburg Stanislav Dovidov told about different ways of getting loyalty of representatives of business sphere and authorities.
The Member of the board of the Union of Journalists in St. Petersburg Elena Gusarenko tought a master class about writing news posts and articles about blood donation.
There was a great amount of useful information, hairy questions and pithy advices about blood donation public awareness campaign.
Source: Blood Service
